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Pole & totem signs

Totem signs are a popular style of vertical signage usually emblazoned with logos and branding colours.  They are designed to attract attention from passers-by from a distance spanning a wide area, converting passers-by into actual customers.

Today’s shopping centres and petrol forecourts often include other business premises, office complexes, trading estates and retails parks. These are all ideal locations for highly visible pole and totem signs. Even smaller independent shops can increase customer awareness with a totem outside their premises.

 

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Add a series of panels to a totem or pole sign and you can create a visual directory of attractions and facilities available at a particular site. Alternatively, a totem or pole can be used to communicate wayfinding or an events programme.

Locations where pole and totem signage can be used to maximum effect include:

  • hotels – a totem can be used at entrances to welcome arriving guests.
  • car dealerships use totems specifically to promote car brands.
  • bars and restaurants use this type of signage to entice and welcome patrons.
  • business parks use totems for a variety of informative messages throughout the year.
  • petrol or fuel stations often use totems to inform of special promotions.
  • beach front shops and holiday resorts use totems to confirm they are open for the season.

Wayfinding totem signs

Wayfinding options are many among a variety of signage types. However, the structural design of the totem sign makes it among the most popular choice for pointing people in the right direction. The simplicity of a totem or pole type sign lends itself to communicating stark, clear message that is easy to see as you pass by whilst also portraying a professional image.

Directing clients, visitors and staff using a totem as a wayfinding system could not be easier. Without a straightforward wayfinding system in place, visitors to larger premises and campuses become frustrated and stressed when they struggle to navigate to where they need to be. The totem is a neat solution for an everyday problem and is perfect for hotels, leisure centres, hospitals, universities, schools, colleges and more.

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Benefits of totem pole signs

There are many reasons why pole and totem signs are the perfect signage solution. They are:

  • visually attractive and appealing with easily recognisable branding. Long gone ancient civilisations embraced the totem pole, as part of their culture, to create something that gets noticed with their own personal identity just like the modern totem sign solution.
  • double-sided means your totem can be seen from two directions, maximising the number of opportunities for pedestrian and general traffic to register your message.
  • versatile and colourful, totems get noticed and they can be used in many different ways.
  • strong and durable for outdoor use, the totem sign can stand up to the elements and the quality materials used mean they will last.